Blogging is an important aspect of online business, so it is worth getting right from the start. If your blog is good enough, readers won’t mind what platform you use. However, the functionality offered by some blogging platforms might make them more favorable for your long-term strategy. Migrating an entire blog to a new platform can be a frustrating experience, so ensuring you make the right decision will set you up for the future.
There are various options, including self-hosted and otherwise, all offering their own benefits. So what are some of the most popular options available to business owners?
WordPress have indicated that over 26% of the internet runs on their platform. From personal blogs to major corporations (WordPress powers 14.7% of top 100 websites in the world), WordPress has the capability to deal with almost any type of a client, big or small. The open-source platform means you can find all manner of themes and plugins to transform a simple install into a fully functioning site. While most businesses use the self-hosted option to gain complete control, there is also the possibility of hosting your blog on WordPress.com. As long as you are willing to invest in some add-ons, it is hard to beat the power and adaptability of WordPress for blogging.
Blogger is an established product created by Google. The advantage of using services by Google is the ability to use your existing login details to quickly create an account. The setup process is quick and easy, so you can be operational in very limited time. There are also plenty of themes to suit your design requirements. Blogger is, however, quite a basic blogging platform, making it a poor option for businesses with goals of growth. The simplicity will appeal to some, but larger businesses will want to choose a more sophisticated option.
Wix is a popular all-in-one site builder, enabling users to create various website styles. The platform is not typically used by people focused specifically on blogging, but can add a functional and attractive blog to a main site. Wix is liked by many for its drag and drop page builder system, simplifying the process of getting a site online. If you intend to use the platform to create a general business or ecommerce site, the blog tools should be enough for most businesses.
Typepad is a product designed for bloggers, offering hosting, storage, attractive templates, and analytics. Typepad is a paid product, but the investment ensures you receive unlimited storage and hosting on their servers. While you may prefer to host your own blog, Typepad can potentially find you an audience by showcasing interesting content on their site. Businesses looking for a more sophisticated service may choose WordPress, but Typepad offers simplicity and security for those less concerned with advanced features.
Joomla is a popular content management system, offering a more complex alternative to WordPress. For blogging, Joomla lets you develop a site that is user-friendly, well designed, and appeals to the search engines. You can also choose an extension like EasyBlog to take advantage of various social features and benefits. Most users don’t use Joomla exclusively for blogging, but the platform lets you create and operate a complete project that integrates a high-quality blog within the whole site.
I hope you found useful this blogging platforms roundup. There are so many ways to technically set up a blog. However, what matters most is your personality, your expertise in a given niche and the time you put into developing your blog. Simply choose the platform that offers the main features you need and go with it. If you work hard and long enough, your audience will find you!