Being new to the blogging world can be a scary experience. So, you’ve paid some money for hosting and set up WordPress website, decided on a proper name, and are ready to get started. What’s next?
Sadly, many new bloggers don’t know what to do in the beginning stages. Building an audience, mastering SEO, and marketing on social media all feel like incredibly tricky tasks for beginners. Nobody wants to sink time and money into a fruitless endeavor. Many bloggers spend a lot of time churning out posts, blasting them on social media, and hoping that their traffic will one day improve. For many, this ends up being pointless as their websites never get more than a few clicks. They get frustrated and quit.
8 Blogging Mistakes to Avoid
So, this is the burning question: what are these bloggers doing wrong? There are about a million ways to answer this question as each story of success or failure is unique. However, many bloggers often commit these common mistakes:
#1 Not writing for an audience
No matter what kind of blog you run, you need to keep your audience members in mind. Sure, it’s great to write about the things you like, but make sure your audience members want the same thing too. Create content which appeals to a certain niche group. Don’t try and be the type of person who tries to market to everybody because you’ll just end up failing miserably. A blog’s primary purpose should be to provide value to readers.
#2 Writing too much
The logic goes like this: the more content someone writes, the more chances they have to get clicks. That is somewhat true and works for clickbait factories like BuzzFeed and Upworthy. However, smaller blogs should focus more on developing long-term strategies. Hypothetically, if one post gains ten readers, a new blogger might think to post three times a week for thirty readers. However, this is an incredibly slow way of generating traffic. Concentrate on creating high-quality content that readers will come back to read.
#3 Doing too much at once
Being a blogger can be incredibly stressful. You might struggle with juggling writing, SEO, designing your layout, keyword stuffing, and a million other things. Social media marketing is one area where many bloggers spread themselves too thin. They believe they need to be active on every single network to succeed. Instead, it pays off to focus on one or two platforms and cultivating a personal and engaged audience.
#4 Not proofreading
Nothing destroys your credibility faster than typos and spelling errors. Run your text through Grammarly and then proofread it out loud before posting. Have someone else look it over once if needed. An article rife with mistakes will drive away readers very quickly. You want to establish yourself as an expert, not someone who is incompetent.
#5 Making it all about you
A blog isn’t the same as a personal diary. Your audience doesn’t necessarily want to know about your life story. Maybe you have an epic tale full of drama, thrills, and excitement. You can win over your readers with a compelling story that keeps them on the edge of their seat. However, most personal stories are going to be valuable to you, not them. Write with them in mind. Consider what the readers want.
#6 Forgetting about useful tools
WordPress has thousands of plugins to help you improve your work. Want to count keywords? Schedule for a specific time? See where people click? There’s a tool for all of those. WordPress has countless resources dedicated to helping you succeed. Don’t let those chances go to waste.
#7 Being devoid of personality
Many successful bloggers like Mark Manson or Maddox inject their personality into their writing. They fill their work with funny quips and opinionated rants. This style might not work for everyone, especially company blogs, but it helps add a personal touch to your blog. Your writing comes from a unique perspective which makes you different from the hundreds of other bloggers out there.
#8 Writing too broadly
Think of a topic you want to write about. Perhaps it’s internet marketing, gardening, or productivity hacks. Now break those down and you’ll find countless subjects for articles. For example, “How to Succeed in Internet Marketing” covers too many different factors to be a useful article. Why not write posts about social media, SEO, keywords, and advertising instead? Plus, you can cross-reference these posts with each other.
“The only place where success comes before work is the dictionary” – Vidal Sasson
Getting into professional blogging is an exciting opportunity, but requires skill, dedication, and practice. There’s no chance of becoming an overnight success. You need to put in the work to reap the rewards. It might not make you rich right away, but it will give you a chance to improve your skills and teach people new ideas.