Search engines exist to solve problems. When a person needs a particular service or is curious about an issue, he or she types a phrase into Google, Bing, Yahoo, or another search engine and navigates from there.
Your company and name are out there on the internet for anyone to find. Do you know what the state of your online reputation is? Maintaining a positive and professional online reputation is paramount to staying afloat and doing well in this economy.
A blog is a great avenue to build or improve your professional reputation, and there are definitely a few tried and true techniques to get started. Read on to find out some tips for using your blog to enhance your internet reputation.
Anyone can smell a poser from a mile away, so find your own voice in which to write. Copycatting another blogger’s voice or opinion may seem like a good idea, but it’s not. As with any blog, the writing has to stand out and give readers a reason to return. The blogosphere is chocked full of content just like yours, so why should anyone care about what you’re offering? Hence, the importance of being your own unique, original self.
Write as if you were telling the story to a friend. Ditch the tech talk and use plain but fresh verbiage that goes beyond boring. Make a splash with your (well thought-out and document-based) opinion or explain a complicated issue with simplicity. Throughout all of your writing, stay true to yourself.
Join the Conversation
Know when comments are posted on your blog post and respond within a reasonable amount of time. Readers are the reason to write, so engage them. A blog (or any social network) should never be a one-way street. Sparking dialogue or reacting to comments is one of the best ways to interact with your readers and keep them coming back for more.
Be friendly to those who stop by to read a couple of posts and respond to their comments politely, regardless if they are bashing what you said. Opposition is a great way to draw more eyes and more conversation. Of course, you shouldn’t write to offend or purposely push buttons, however. Keep your wits about you and treat each post on an individualistic level.
Spread the Love
One way to improve your blog’s find-ability and reputation is to network with other bloggers. Ask one or two respected bloggers to be a guest blogger. Both of you can link back and forth to each other’s site and attract an even larger audience. Although it might seem counter intuitive because a blog is an online venture, networking is a HUGE way to gain visitors.
The more other bloggers enjoy your content, the more they are likely to share your link with their readers.
Blog, Blog, and then Blog Some More
The average blogger posts eight to 10 times a month, which is about two to four times a week. Don’t post daily because it overwhelms your readers, and regular visitors will start to tune you out. Figure out a schedule of topics and times for each week, and prepare them beforehand. Rushed posts can be sloppy and not as well thought-out. Without preparation, blogging can turn into a hassle and stress for you, which leads to failure.
Share Your Work
Don’t be afraid to put your work in front of others, particularly on social media. Facebook and Twitter are great ways to begin networking. They are in front of people you already know who can there share your work with their friends and so on.
From there, start to follow and like other companies in your industry and connect with other alumni to gain access to a wider audience. These are also great areas to brainstorm and find new topics on which to blog.
Ultimately, your professional reputation lies in your own hands. Think before you write, whether it’s in a post, a comment, or sharing on social media. Companies research every potential hire, and you don’t want an unprofessional or angry word to hurt your chances of employment.